Provide additional services to find creative points

　　In the promotional gift industry, the quality of creativity, that is, the labor fees charged by the salesperson, replaces the poor production cost and becomes the determinant of profit. In September 2010, Ford stated that it needed 1,000 car model products as promotional gifts for the car show, with a budget of $5,000 to $8,000, and hoped that suppliers would design gifts for the new car show. The so-called "car model products" are actually not specific products, but a vague concept, because car model products are diverse and diverse, such as mini car models, car model water cups, car model logo eco-bags, etc. There is no way to directly find the established ones at this time. The factory will produce immediately.

　　 Many suppliers of the American Suppliers Association (ASI) hope to get this order, including those from the United States, and operators from other Asian countries competing with Chinese suppliers. At this time, how to reasonably determine the specific product that best suits the customer's needs is the key to winning the final competition. At this time, the salesperson is no longer just making quotations, but needs more creativity and ideas combined with professional knowledge to determine specific products. This is the service profit of the promotional gift industry.

　　 Since in the promotional gift industry, this kind of creativity can be fully utilized and successfully passed on to profit, then, I believe it can also blossom and bear fruit in other industries.

　　 Value after-sales service

　　Because every detail in the business process is related to the salesperson’s income, and because the promotional gift trade mainly provides services, salespersons naturally pay more attention to their own reputation and follow-up services, and their responsibilities are much greater. For example, in September 2010, a friend of mine doing foreign trade exported a batch of medical wheelchairs to the United States and the paint fell off. The customer hopes to get a certain amount of compensation, but my friend believes that the paint fell off the wheelchair during transportation. According to the international The risk has been transferred to the buyer after the conventional goods crossed the ship’s rail at the port of shipment, so compensation was refused. And in December 2010, I was in charge of the event gift of the US Cherish Life Agreement. This gift is a set of silicone bracelet + ballpoint pen + sticky notes. I didn’t realize that the United States would impose anti-dumping duties on my country’s export of paper products. If you think of it in advance, I generally recommend that customers buy locally or replace other products in this set of products. As a result, the U.S. Customs levied a 256% anti-dumping duty on paper products from the consignee. As a matter of principle, I can completely transfer the responsibility to the other party. This cost shall be borne by the American consignee. However, I believe in a long-term cooperation and service-oriented attitude. Before the export declaration, I did not explain to the customer that I felt that I should bear some of the responsibility, so I took out a part of the commission to bear the loss together with the customer.

　　Risk is a test. Both supply and demand parties may cancel cooperation because of risks, or they may cooperate more closely because of risks. In the above example, although I compensated a part of the commission, I gained the trust of this first-time customer. In the next few months, there will be several orders from him. The anti-dumping duties contributed by both parties to the US Customs have already passed through. The cooperation earns back.

　　 Speed up and use time difference

　　Because the promotional gifts are very time-sensitive, they are generally formulated for a certain event or specific occasion. Once the time-effectiveness is missed, the product will be invalid. Our country and the United States are reversed day and night, and the work and rest times are staggered. When we go to work, they just get off work. If we regard jet lag as mutual accommodation, then both of us will be very tired; if we make good use of jet lag, before each other’s working hours are over Organize and send me the things to be done next, and let me continue to do it. The cooperation of both parties can create a miracle of 25 hours a day.

Effective use of time difference can not only shorten the delivery time, but the speed advantage is the competitive advantage, especially in the international trade of time-sensitive products such as IT products and fashionable consumer goods, which can effectively avoid price competition and resolve rising costs. Pressure, but also can gain interaction and trust with customers from it, and win long-term business development.